Check this out and tell me I don't have the easiest job in technology!
You can't! Because I do!
All we do is issue a press release or stage a little event (heck, sometimes we don't even have to do that!) and it gets picked up by my trained monkeys (that's what I like to call them) in the Apple web community and repeated and dissected and Zaprudered over and over in an ever-increasing swirl of free hype!
And me, I'm just sittin' here eatin' a lobster roll!